How we helped Matt scale to $140K by transitioning to growth partner model

Key Topics

Growth Partner Model
Agency Scaling

Website

hilolabs.com

Problem

  • Agency model created misalignment between agency and client goals, making it difficult to sell consistently
  • Absence of standardized processes for sales and operations made scaling the business challenging
  • Agency model required extensive time investment in building trust and relationships before closing deals

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Solution

  • Established a fixed monthly retainer ($6-8K) plus 10% revenue share structure
  • Developed a two-call sales system (Discovery + Proposal)
  • Strategic hiring decisions to free up leadership time

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Results

  • Maintained consistent monthly revenue of $100-140K while implementing new systems
  • Better alignment with client goals through the growth partner model
  • Developed more compelling value proposition for clients

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